Ikea is so desirable that shops sell their own imports

Article published in Market
15 August 2018
By Rina Saeed Khan

Islamabad. Ikea is hugely popular in South Asia. In  Hyderabad, India, 40 000 people flooded in when the furniture giant first opened its doors there last week. In neighbouring Pakistan, shops deal with their own imports – and Ikea signs.

-I love Ikea products, especially things like storage boxes and kids’ furniture. But this shop that sells their things is way too expensive, says Uzma Khan, mother of three in Pakistan’s capital Islamabad.

Full article (in Swedish) here: https://www.market.se/premium/har-ar-ikea-sa-hett-att-butiker-kor-egen-import

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